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How Innovative Design Affects Brand Development

Brand design and recognition may be the most important components when it comes to your overall success in business. You can have the best product or service in the world, but if your marketing strategies lack “stickability,” the public will not remember your presence. The trick to strong brand design is to aim for distinctive yet simple designs. You want to express the sentiment of your brand in a way that feels original and authentic to both you and your consumer.
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Is Canva A Threat To Graphic Designers?

This week, tech sites have been buzzing with news about Canva, a brand new graphic design platform. The new site is aimed at non-designers, so it could have some implications for professionals who serve small business clients. Canva says it’s working to include graphic design professionals in its plans. But do designers have anything to fear in the meantime? And should designers fear the new site?

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A Graphic Designers Guide to Printing

In today’s digital world, designers have become synonymous with software experts. As the latest and greatest programs continue to emerge or evolve, graphic designers must maintain vast knowledge bases in order to remain relevant to client expectations. Even with a more do-it-yourself culture than ever before, the stage in which designs become physical, printed objects remains fairly ambiguous. Continue reading “A Graphic Designers Guide to Printing”

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9 Reasons Why Your Business Needs Design [Infographic]

It is incredible to think that in this day and age companies do not consider design an important aspect of their business; content instead to settle on something that is serviceable but prosaic. It really doesn’t matter who you are – if you offer a graphic design service or sell orthopaedic slippers – good design should be one of your main priorities.

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The Style of a Strong Business Decision [Infographic]

Each year, business spend countless dollars perfecting their image. They pay public relations agencies, graphic design artists and marketing consultants to work in concert to develop and employ strategies that will propel their businesses forward. You can then reason out that all of the top brands share some similarities in the way that they grew to be successful. Continue reading “The Style of a Strong Business Decision [Infographic]”

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Understanding The Different Elements Of Graphic Design

The different elements of graphic design are put together in such a way as to create an image which conveys a certain message. However graphic design is not the same as other elements of design such as the balance between the different design elements and white space that make up the majority of the presentation. Instead graphic design is all about the colour, the images and the type face used. To follow are details of some of the most common elements that are used in compiling a complete graphic design media presentation. Continue reading “Understanding The Different Elements Of Graphic Design”

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4 Beautiful Uses of Infinite Scroll & How to Implement it on your Website

Infinite scroll is appearing on an increasing number of websites all the time. Whether used on individual blogs or major websites, this technique continuously refreshes a page of content, allowing users to access more content without the need to click through various pages. It therefore improves the user experience, and because it is also instinctive to use it does not require any instruction. Continue reading “4 Beautiful Uses of Infinite Scroll & How to Implement it on your Website”