Loyalty program motivates Menno Haven residents to live a healthier lifestyle

Loyalty program motivates Menno Haven residents to live a healthier lifestyle
Menno Haven pool

Swimming in Menno Haven’s pool is one particular of the sponsored pursuits. | Images courtesy of Menno Haven Retirement Communities.

More than 250 inhabitants at Menno Haven Retirement Communities of Chambersburg, Pa., are usually spotted in the exercise centre, swimming pool and yoga class, thanks to a loyalty rewards system from Cura Hospitality, the communities’ foodservice supplier.

BeWell’s Nourishment for the Lively Adult, which was revived in January, benefits citizens with a complimentary BeWell healthier meals product at the onsite About Thyme Cafe when they work out or just take portion in wellness-concentrated routines (even ping-pong counts!).

The “reward” foods are recognized by a blueberry symbol.

“We really like the BeWell program, but I get in touch with it the Blueberry program,” reported resident Margaret Greenblatt. “I say to my good friend, ‘I’m employing my blueberry card.’ The system motivates us to workout and reminds us to take in properly … and get treatment of ourselves.”

The method is effortless to execute and adhere to. Soon after taking part in a person of Menno Haven’s sponsored pursuits, Cura professionals or associates of the communities’ wellness team will punch or stamp residents’ loyalty playing cards. After the card is stamped 10 periods, the resident can find from a menu of free foods things, including smoothies, granola and breakfast bars, natural superfoods, crackers, refreshing fruit, yogurt and salads.

Menno Haven’s yoga classes gain residents loyalty rewards.

The drive to participate is contagious. “We come across we talk a lot more about the program when doing exercises,” said Michael Greenblatt, Margaret’s spouse. “These are our work out buddies, so some already know about BeWell, but we communicate about the food stuff items we’re equipped to get with our cards. That looks to be the drive, and we share a great deal of information about the plan and the gains.”

Michael Greenblatt stays energetic by swimming in the pool and playing ping pong.

In accordance to Jeremy Fry, Cura Hospitality’s govt director of culinary solutions at Menno Haven, participation has virtually doubled from when the system was initiated at the commencing of 2023. “We began with 150 punch playing cards, and now had to reorder 200 a lot more,” he reported.

As aspect of the BeWell certification, Menno Haven follows Well nourishment benchmarks, which incorporate foodstuff produced from scratch to enhance health and fitness and diet, and running techniques and company stages that enhance the dining practical experience. Cura also can make nutrition info much more accessible by way of regular culinary demonstrations where dietitians workforce up with cooks and wellness teams to advertise more healthy life.