Mobile Apps 101: Overview Trends, Best Practices and Enterprise Benefits

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An updated census showed that there are approximately a total of 7 billion people in the world or more. But more fascinating than that statistics is that there are 6 billion people who has access to cellphones.

And every 4th mobile phone is a Smartphone. Now where do we stand in this as a developer of applications? This, I think is very clear even without the statistics. The Smartphones as a haven of internet browsing today will take over the statistics of PC’s as number one used in accessing internet.

Thus, the more Smartphones, the more apps will be in demand.

Uses of Apps in Business

Applications will not only serve as a brand carrier of a certain company or organization. It can also push through its market and advertisements. 89 percent of users use their Smartphones to help with shopping. Investing in an app can be beneficial if, and only if, your brand’s app is well developed and well marketed later.

It has been studied that more peoples are open to receiving promotions as well as offers to their mobile phone; thus creating a gateway for business owners. And for a number, there will be an estimated 21 billion apps to be downloaded this year.

The Mobile App Process That Will Insure a Success

  1. Do some research about your company and the trend in the industry that you are in. What I mean here is to know your market as well as your competition. Think of unique things that are related to your brand. Make sure that this app then will be better and will be priced a little lower than your competitor’s app.
  2. Make a proposal sating every bit and pieces. You should have your need here and your goal and solution. Write down your target market, the apps function, display and promo requirements. Estimate the revenue goals and methods.
  3. Talk to a developer. Make sure that this developer is capable and will be making it possible to develop your unique app.
  4. Make a concept and try to imagine and test it.
  5. Try to revise if something won’t fit in the development. But make sure that the essence of the app will not be lost.
  6. DO a beta paper app testing. Select real users that can fit your target population. Observe it and list down all the good and the bad points.
  7. Go back to your developer and submit the final design for the development. When it’s finally done, have it tested again. If okay then go to the next step if not, then revise again.
  8. Make a market plan as well as lunching plan. Consider In App purchase and have it free for start. This can be an effective strategy and has been tested already but if you want, you can still opt to put a price to it.
  9. Cater to customer needs and improve functions and designs. Then you can start with another app until you perfected it all.

Good luck!

Reggie is a writer and blogger as well. She is highly experienced author having sufficient expertise in writing articles on topics related to Technology. Get more interesting news and tips about social intranet, cms, web mobile and more at