The Growing Importance of Infographics

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One of the most efficient ways to aggregate easily digestible pieces of information is through infographics. Infographics are typically stylish, scrollable graphics providing factual information on a defined and narrow topic. Infographics make learning and processing information much more enjoyable than simply reading out of an encyclopedia or from a boring black and white webpage. For these reasons, more people and businesses are turning to infographics as a way to send out important bits of information to targeted demographics.

A single infographic has the potential to reach up to 15 million people on average. The reason why infographics have such a high potential is because people have embraced linking and spreading the graphics through social media channels. Instead of sending out one fact at a time to a follower, a social media user can simply link to an infographic that has all the information he or she would like to show to followers. This makes infographics as one of the most enjoyable and time efficient ways to spread facts worth sharing.

the state of infographics - the rise of a revolutionary marketing tool
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