Creating a memorable logo is the key to becoming recognized. For some, it’s an image tied in with a structure. For others, they go with something more memorable, such as an animal. Here are the top 7 companies that utilized animals in their logo.
7. Red Bull
Perhaps best known by college students, Red Bull’s logo features two bulls clashing. The Austrian based company has been sharing their energy drinks with the world for 26 years and sold a staggering 4.6 million cans in 2011 alone. The company sponsors various race car drivers, and can frequently be seen on college campuses nationwide handing out free cans of Red Bull during finals week.
Spider-Man, created by Stan Lee in the early ’60s, incorporates a spider into the logo. As the story goes, young photojournalist Peter Parker was bitten by a spider and gained superpowers. The series has become known worldwide, spawning books, movies, video games, action figures, and more.
Jaguar is, perhaps, the most famous vehicle logo. Incorporating the animal of the same name, Jaguar was founded in 1922 and is synonymous with luxury and sports cars. They have a wide range of vehicle types, from compact to racing and competition.
Now known the world over, the World Wildlife Foundation became widely recognized after their legal battle with the World Wrestling Federation, forcing Vince McMahon’s company to become known as World Wrestling Entertainment. The WWF’s logo is so popular, in fact, that many people who support the WWF’s efforts have turned it into a tattoo. There’s also a parody logo which merged the World Wildlife Foundation and World Wrestling Entertainment to create a logo of a panda preparing to hit another panda with a steel chair.
3. Toys “R” Us
Known the world over, Geoffrey has been a symbol of Toys “R” Us since the late ’50s. For over half of a century, Geoffrey (Formerly known as Dr. G. Raffe) has been incorporated into the logo, on commercials, and even made in-store appearances. Although he’s no longer primarily featured in ads, he is the official spokesanimal for the $13 billion dollar company.
The Playboy bunny has been the logo of Playboy since its creation. Founded in the early ’50s, Hugh Hefner’s brainchild is a continually growing worldwide empire which has since spawned TV channels, DVD’s, music, clothing lines, and more.
The blue Twitter bird is, perhaps, the most famous logo that utilizes an animal. Founded just seven years ago, the bird is known to all of Twitter’s 200 million users. The microblogging site allows users to send messages that are limited to 140 characters. You can filter users into groups, join-in on conversations, and instantly connect with millions of people all over the world.
Animals help people remember the logos that they see. What’s your favorite logo featuring an animal?